As far as bankable media personalities go, there’s no one quite like Boitumelo ‘Boity’ Thulo. Over the past decade she has managed to not only establish herself as a prolific musician, but also as a gifted actress and TV host. With a massive social media following of over 10 million across all her various platforms Boity’s reach and popularity has also allowed her to expand her brand across multiple business ventures.
Since taking the entrepreneurial space by storm with her RTD beverage, sparkling frizzante BT Signature, which is available in both an alcoholic and non-alcoholic variant, Boity has gone on to partner with Halo Heritage to create her own Eau De Parfum dubbed Pink Sapphire. Never one to rest on her laurels, she also recently launched Boity Hair Care, which is her range of sprawling natural hair products.
This range has been such a hit with consumers that it’s since expanded beyond South Africa and into Namibia, Botswana, Mozambique and Swaziland. Over the years, the success of the Boity brand has allowed her to partner and collaborate with several major multinational companies, including Huawei and Moet & Chandon. These many business exploits saw her recently receive her certificate as part of the prestigious Forbes 30 Under 30 alumni.