As far as bankable media personalities go, there’s no one quite like Boitumelo ‘Boity’ Thulo. Over the past decade she has managed to not only establish herself as a prolific musician, but also as a gifted actress and TV host. With a massive social media following of over 10 million across all her various platforms Boity’s reach and popularity has also allowed her to expand her brand across multiple business ventures.

Since taking the entrepreneurial space by storm with her RTD beverage, sparkling frizzante BT Signature, which is available in both an alcoholic and non-alcoholic variant, Boity has gone on to partner with Halo Heritage to create her own Eau De Parfum dubbed Pink Sapphire. Never one to rest on her laurels, she also recently launched Boity Hair Care, which is her range of sprawling natural hair products.

This range has been such a hit with consumers that it’s since expanded beyond South Africa and into Namibia, Botswana, Mozambique and Swaziland. Over the years, the success of the Boity brand has allowed her to partner and collaborate with several major multinational companies, including Huawei and Moet & Chandon. These many business exploits saw her recently receive her certificate as part of the prestigious Forbes 30 Under 30 alumni.

Boity’s journey as a musician has seen her continue to demonstrate that everything she touches truly turns to gold. Since releasing her debut single “Wuz Dat” featuring Nasty C in 2018, she’s released several more singles and a project that’s firmly established her as one of the country’s top female rappers.

“Wuz Dat” notably became the first ever single by a female rapper in South Africa to be certified Platinum, thus making it the best selling single of all time by a local female rapper. “Wuz Dat” also went on to win the award for “Best Collaboration” at the South African Hip-Hop Awards (SAHHAs), making her the first lead female rapper to achieve this feat.

Her subsequent debut EP, titled “4436”, was released in late 2020 and featured trail blazers such as Riky Rick, Yanga Chief and Maggz. After taking the country by storm, the project was nominated for Best Hip Hop Album at the 2021 South African Music Awards (SAMAs). This body of work has seen her quickly become one of Def Jam Africa’s most prominent artists — and she’s just getting started.

With her popularity growing, in 2020 Boity decided to take the bold step of launching her own reality show “Own Your Throne” on BET. The show’s first season showcased the star’s busy daily life, family dynamics, international travel and her ancestral journey. Since it debuted, the show has given viewers a front row seat into Boity’s world and become arguably the country’s biggest reality TV show to date.